Behind Mixtape Music Festival is a leadership team built from live entertainment, festival operations, radio, hospitality, sponsorship development, and digital media innovation—bringing together decades of experience across audience development, event logistics, programming, and experiential execution.
Sting Weber — Music Programming & Broadcast Strategy
With more than 20 years in terrestrial radio, Sting Weber brings deep expertise in audience engagement, music programming, and entertainment broadcasting. As a member of the Riverbend Festival music committee, Sting has direct experience helping shape one of the region’s most recognized live music events. He is also the owner of 24/7 The Gig, an innovative streaming-first radio platform focused on music discovery, artist engagement, and audience connection.
Core Expertise:
- Music programming & talent relations
- Broadcast audience development
- Regional entertainment partnerships
- Festival music advisory
- Streaming media innovation
Sara Turney — Festival Design & Operations
International festival designer and experiential event producer, Sara Turney serves as the operational and creative force behind the event experience. As founder of Hearthara Culinary, she has designed and produced 10 tier-one festivals with specialties in large-scale event design, guest flow engineering, food & beverage logistics, activation planning, and site infrastructure strategy.
Her background includes complex festival execution, experiential design, hospitality operations, and sponsor-integrated consumer experiences—making her uniquely equipped to build high-capacity, guest-centric entertainment events.
Core Expertise:
- Festival master planning
- Site logistics & operational design
- Experiential event creation
- Vendor ecosystems & hospitality
- Sponsorship activation integration
- Guest journey optimization
Matthew Dell — Digital Media & Asset Management
With 30+ years in digital asset creation and management, Matthew Dell brings the technical and creative infrastructure needed to support a modern entertainment brand. His expertise spans digital content systems, brand asset development, media deployment, content architecture, and digital experience management.
Core Expertise:
- Digital asset management
- Creative systems infrastructure
- Brand media deployment
- Content production workflows
- Visual media systems
Sammie Tinker — Hospitality & Venue Experience
Sammy contributes extensive experience in bar, restaurant, and venue management, with specialized focus in artist hospitality and premium guest experience operations. His background supports beverage programming, VIP guest services, backstage hospitality, artist relations, and premium lounge execution.
Core Expertise:
- Venue hospitality management
- Artist hospitality
- Premium guest experiences
- Beverage operations
- VIP service execution
- Back-of-house hospitality logistics
Ethan Bohr — Production & Public Relations
Ethan brings event production support and public relations strategy focused on artist engagement, media communications, audience awareness, and promotional execution. His experience in gig production provides practical understanding of live event coordination and entertainment execution.
Core Expertise:
- Event production support
- Artist coordination
- Public relations
- Promotional communications
- Event visibility strategy
Nick Mastrocco — Sponsorship, Sales & Market Development
Nick brings a unique blend of media sales, sponsorship recruitment, and audience monetization strategy with 10 years in terrestrial radio and television, plus 10 years in sales and marketing leadership. His experience in minor league hockey sponsorship development provides proven expertise in revenue generation, corporate partnerships, premium experiences, and fan engagement strategy.
Core Expertise:
- Sponsorship acquisition
- Sales strategy
- Revenue partnerships
- Brand development
- Ticketing support strategy
- Audience monetization
